Posts & Projects
Side projects and recreational writings around my personal interests. Feel free to contact me for critique, collaboration, and feedback: geyin@umich.edu
2024 - Present
An independent art brand that showcases my creative work. Currently developing new products and prints, while growing an engaged audience through content-driven marketing on Instagram, using reels and carousel posts to demystify art and spark cultural conversations. I've had my work displayed at 3+ art shows throughout the city. Website: wormfood.studio
Drinking Man
2017 - Present
I created @drinking.man in college as a personal experiment to explore how paid media and organic growth strategies perform in real time. The account became a testing ground for audience-building tactics while documenting whiskey history, reviewing new releases, and blending content creation with performance marketing insights.
Instagram: @drinking.man